The financial toll of the COVID-19 pandemic is being felt by everyone, including young children. It’s natural to want to shield them from the hard reality we’re all going through. But this is a great opportunity to talk to your kids about money.
U.S. college costs are rising but so are the numbers of students attending colleges and universities. Research shows that there are long-term benefits of obtaining a higher education for the student and society at large including: expanded job opportunities, increased public engagement, a diverse array of cultural enrichment experiences and scientific advances, prolonged national prosperity and sustained personal financial security. With those factors in mind, it’s never too early – or too late – to start building a solid foundation for your child’s college years.